POF statistics are harder to verify than many articles make them sound. Plenty of Fish is part of Match Group, and Match Group does not consistently break out standalone POF users, revenue, payer count, match rates, gender ratios, or daily active users in public filings.
That means many “POF statistics” pages mix old numbers, estimates, web-traffic data, app-store signals, surveys, and guesses. This page separates what is publicly sourced from what is not publicly disclosed.
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POF Statistics Snapshot
- Owner: Plenty of Fish is part of Match Group, whose portfolio also includes Tinder, Hinge, Match, Meetic, OkCupid, and other dating brands.
- Website traffic: Semrush estimated pof.com at about 9.82 million visits in April 2026.
- US awareness/usage signal: SSRS reported that 30% of US adults who had ever used an online dating site or app said they had used Plenty of Fish in its 2026 topline survey.
- Reviews: Trustpilot shows more than 52,000 Plenty of Fish reviews and a low TrustScore at the time of research.
- Pricing model: POF has a free option plus paid upgrades, according to Forbes Health.
- Not publicly disclosed: current POF-only revenue, active users, paying users, match rate, gender ratio, and country-by-country active-user counts.
How Many People Use POF?
There is no current public source that gives an official POF-only active-user number. Older articles often repeat historical registered-user numbers, but registered accounts are not the same as active users.
The best current public signal is a combination of survey data and traffic estimates. SSRS's 2026 online-dating topline reported that among US adults who had ever used an online dating site or app, 30% selected Plenty of Fish. That does not mean 30% of all adults use POF today; it means POF remains a recognizable platform among people with online-dating experience.
Semrush estimated pof.com at 9.82 million visits in April 2026. That is useful for website demand, but it does not include all app activity and does not equal unique active users.
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POF Website Traffic Statistics
Semrush is one of the cleaner sources for current pof.com website traffic estimates. In April 2026, Semrush estimated pof.com at 9.82 million visits, with most traffic coming direct and Google listed as a secondary source.
Use traffic estimates carefully. A visit can come from a login, a help search, a pricing page, a curious non-user, or repeated sessions from the same person. Traffic is not the same as member count.
POF Revenue and Paying Users
POF-specific revenue and payer count are not publicly disclosed in Match Group's current reporting. Match Group reports at the company and broader segment/portfolio level, but public filings do not make POF-only revenue easy to verify.
Forbes Health says Plenty of Fish has a free option and paid subscription tiers with advanced features and filters. That supports a freemium model, but it does not provide a standalone POF revenue figure.
If an article gives a precise current POF revenue number or exact paying-user count without a primary source, treat it as an estimate.
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POF Reviews and Reputation Statistics
Trustpilot currently lists more than 52,000 reviews for pof.com and shows a low TrustScore. Its summary highlights recurring complaints about the website, subscription experience, user experience, suspicious or inactive profiles, and price.
Sitejabber also shows a large volume of consumer reviews with many negative experiences. Review sites tend to overrepresent unhappy users, but repeated complaint themes are still useful signals.
The practical takeaway: POF has brand recognition and a large historical footprint, but public consumer-review sentiment is weak enough that users should test the free experience before paying.
POF Demographics: What We Know and Do Not Know
Public sources do not provide a reliable current POF gender ratio, age split, or country-by-country active-user count. Some third-party articles publish demographic estimates, but those numbers often lack transparent methodology or repeat old data.
The safer statement is that POF tends to be compared with broad-market dating apps rather than niche apps. Whether it works for your demographic depends heavily on city, age range, gender, relationship goal, and local activity.
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POF Match Rate Statistics
POF does not publish a reliable global match-rate statistic that can be used for an individual user. Match rates depend on profile quality, location, age range, gender, preferences, activity level, photos, messages, and local competition.
Avoid articles that claim a universal POF match rate without a primary source. A profile with strong photos and specific messages can perform differently from a blank profile in the same city.
POF vs Other Dating Apps in Survey Data
The SSRS 2026 topline reported platform usage among US adults who had ever used an online dating site or app. In that group, Tinder led at 48%, Plenty of Fish and Facebook Dating were each listed at 30%, Bumble at 27%, Hinge at 21%, Match at 21%, and OkCupid at 15%.
This is an “ever used” survey measure, not a current active-user ranking. It says POF has historical reach among US online daters, not that it has the same daily activity as Tinder or Hinge today.
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What the Numbers Mean for Users
- POF still has enough brand awareness to be worth checking in many markets.
- Web traffic and historical usage do not guarantee active local matches.
- Review-platform complaints are serious enough to justify caution before paying.
- Exact revenue, payer, match-rate, and gender-ratio claims should be treated as estimates unless sourced to Match Group or POF.
- The best personal statistic is local: create a free account, inspect the active pool, and see whether real matches respond.
Frequently Asked Questions
How many people use POF?
POF does not currently disclose an official active-user number. Semrush estimated pof.com at 9.82 million website visits in April 2026, but traffic is not the same as active users.
How much revenue does POF make?
Current POF-only revenue is not publicly disclosed in Match Group reporting. Articles with precise POF revenue numbers should be treated as estimates unless they cite a primary source.
Who owns Plenty of Fish?
Plenty of Fish is part of Match Group, the company behind dating brands including Tinder, Hinge, Match, Meetic, OkCupid, and others.
Is POF still popular?
POF still has measurable web traffic and historical usage among US online daters, but “popular” depends on local active users. The app may be useful in one city and weak in another.
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Conclusion
The most honest POF statistics answer is that some public signals are available, but many headline numbers are not official. Traffic estimates, survey usage, consumer reviews, and pricing reviews can tell part of the story. They cannot prove exact active users, revenue, gender ratio, or match rates.
Use POF numbers as context, not certainty. If you are deciding whether to use the app, the best test is still local activity: create a free account, check the profiles near you, and do not pay until the pool looks real enough to justify it.
Next, sharpen the rest of your profile with POF review, POF account, POF profile tips, Online dating red flags, Best POF Headlines, and Best POF Headlines for Girls.
