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Happn Statistics 2024: The Best Stats for Happn Dating App

Enter Happn's sphere, where love intersects with data. Discover the compelling statistics behind successful encounters and peak activity times. Whether a Happn user or a data enthusiast, this piece promises an enlightening exploration into the dynamics of serendipitous digital dating
Key Happn Statistics You Should Know

Happn is a dating app that works based on one of the most genius ideas ever to be applied to online dating. It uses real time geolocation to collect possible matches in your area. When you open the app to start matching, you only see people you've crossed paths with in real life!


It's an innovative way to discover people. It's so romantic to imagine that one of those strangers might become the love of your life. You might open the app and see that individual you always cross paths with at the cafe -- and it turns out they have the same favorite band as you! Would you have ever had the chance to meet them if not for this app?

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Table of Contents

Here is the outline of the article, feel free to jump to the section that interests you the most.

  1. Impact in Figures: A Comprehensive Snapshot
  2. Happn users: How Many People Use Happn?
  3. Happn revenue: how many people pay for Happn?
  4. Happn statistics male vs female
  5. FAQ
  6. References
Impact in Figures: A Comprehensive Snapshot

Impact in Figures: A Comprehensive Snapshot

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Happn statistics by number

  1. Happn currently has 100 million users (Statista)
  2. 3 million users pay for a subscription (Dating Apps Market Overview)
  3. The number of users in Brazil has exceeded 40 million (roast.dating)
  4. Happn has been downloaded more than 100 million times since its creation (Statista)
  5. Happn is the seventh most downloaded dating app in the world (Dating Apps Market Overview)
  6. More than 100 million swipes are made on Happn every day (Statista)
  7. More than 1 billion matches have been made since the launch of Happn (Statista)
  8. Happn is available in over 75 countries (Match-Group-Business-Overview)


Happn statistics by match rate

  1. Men get on average 1 match out of 40 likes (roast.dating)
  2. 52 % of men have less than one match a day (roast.dating)
  3. 13 % of men have less than one match a week (roast.dating)
  4. Men like on average 1 out of 3 profiles (roast.dating)
  5. Women get on average 1 match out of 2 likes (roast.dating)
  6. Women like on average 1 out of 16 profiles (roast.dating)


Happn statistics by users

  1. 66 % of Happn users are male (roast.dating)
  2. The average age of people on Happn is 26 years old (Dating Apps Market Overview)
  3. 42% of Happn users are 25-34 (Match-Group-Business-Overview)
  4. 8% are 55-64 (roast.dating)
  5. 18% of Happn users have a post graduate degree (Match-Group-Business-Overview)
  6. Happn users spend about 21 minutes day on the app (Statista)
  7. 2 million are daily users (Statista)
  8. 6.5 million are monthly users (Match-Group-Business-Overview)
  9. 85 % of users are looking for a relationship (Dating Apps Market Overview)


Happn statistics by profits

  1. Happn's revenue for the first quarter of 2024 was $8 million (Statista)
  2. Happn's revenue are expected to exceed $25 millions by 2024 (Statista)
  3. Paying users pay an average of 23 dollars per year (Dating Apps Market Overview)
  4. 40% of Happn's revenue come from Brazil (roast.dating)
  5. France is the second most profitable markets for the app, behind Brazil (roast.dating)
  6. The growth of the Happn app downloads is about 14 % a year (roast.dating)

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Happn users: How Many People Use Happn?

Happn users: How Many People Use Happn?

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There were 100 million users on Happn in 2024. Of course, the app only works well if there's a lot of people using it -- and thankfully there are. You're bound to get a lot out of it if you live in a major city. If you want to connect with a wider pool of potential matches, you could try using other dating apps like Bumble with around 50 million users, or Hinge with 23 million users.


Number of Happn users from 2018 to 2024


One of the key factors of a successful relationship is seeing them a lot. It's why colleagues and coworkers are always jumping into relationships -- familiarity breeds affinity. As such, this online dating format seeks to encourage bonds between people who already frequent the same spaces. It's such a great idea that many in the online dating industry are kicking themselves for not having thought of it themselves.



What Are People Using Happn For?

Reasons why people are on Happn in 2024


Predictably, the users of Happn are romantics. 85% of users want to discover people they can have a relationship with. They love the idea that someone they've crossed paths with in real life is their future husband or wife, and they just don't know it yet.


Interesting that only 3% of users want a hookup, but it's understandable. If you've crossed paths with someone once, you're bound to do so time and time again, and you often hook up with someone you think you'll never see again. If it’s a hook-up that you’re looking for rather than a serious relationship, then perhaps Tinder is a better dating app for you. 30% of Tinder users are looking for hookups which means you have a better chance fo finding someone who is looking for the same thing as you.



Happn active users

Number of monthly users on Happn in 2024


The total number of monthly active users is 6.5 million people. That's a pretty robust number of people getting on the app regularly! Maybe one of them is that lovely lady or handsome hunk you stood in line behind at Starbucks earlier today?

Small aside. Did you know it is possible to make your profile more attractive in 2 minutes and get more matches every day?


Thanks to our AI trained on 10,000+ pictures rated by hot guys and girls, you will be able to access personalized feedback and tips to boost your dating profile for good.


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Happn revenue: how many people pay for Happn?

Happn revenue: how many people pay for Happn?

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The revenue of Happn from 2018 to 2024


Dating apps survive thanks to paying users, so how many people are paying? Happn raked in $25 million in 2024. Unfortunately, the number of people who have paid for the special features is not available. If it's anything like the distribution of paying customers for other dating apps, it's bound to be a minority, like somewhere between 5-20%. If you’re looking for another dating app that you can make the most of without having to pay, why not check out Plenty of Fish? Only 0.2% of Plenty of Fish users pay for extras on the app, meaning that everyone is on a level playing field.


What are people paying for when they pay for the app? Do the other users gain a huge advantage over you by paying?


Here's what you get when you pay for the Happn app:


  • You can see who's liked your profile
  • Send a "Hello" to ten people per day so you catch their attention
  • No ads
  • Play more Crushtime games, where you guess which of the users displayed has Liked you


Other members might get a small leg up over you when paying, but it's not much. After all, you attract someone with your personality, not with your membership status on a phone app.



Happn demographics: who uses Happn?

Alright, so the features sound good, but what kinds of people are using the app? You're using it to meet people, after all!



Happn male ratio

Pourcentage of male on Happn in 2024


This app has a more favorable distribution of women than most apps, at 34%. That means that 66% of the users on the app are men. If that sounds like a lot, trust us when we say that it's actually quite low compared to Tinder. One dating app which has an evern better gender representation is Ok Cupid. 46% of Ok Cupid users are female, making it one of the best dating apps for equal gender representation.



Happn age statistics

Average Age of people on Happn in 2024


The average age of users on the app is about 26 years old. Whether you're early 20s or late 30s, you're bound to find someone special here.



Happn users by country

Numbers of Happn users per country in Happn in 2024


The most Happn users come from Brazil, Argentina, and France. Who knows if this unique app will gain traction in other parts of the world?

Ready to ditch the dating overwhelm? Relax, we've got you covered. it just takes 2 min to begin!


Thanks to our AI trained on 10,000+ pictures rated by dating experts, you will be able to access personalized feedback and tips to boost your dating profile for good.


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Happn statistics male vs female

Happn statistics male vs female

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Guys, you might think that online dating is hard. But it actually isn't; there are just some things you'll need to know up front. A lot of us can be fooled into believing that we're not worth it, because we don't get a match. Remember, that's just the UI of the dating app talking. In reality, attention from someone interesting isn't quantifiable. You just have to be patient and wait for a good conversation to start, and then do your best once you're actually in that conversation. The rest is gravy.



Happn statistics for guys

It's always the most discouraging thing reading about how hard a time guys have on dating apps. How are guys supposed to meet anyone in a dating app when they're all but guaranteed to get ignored by every single lady they come across?


guys on happn in 2024


Men have a 3% chance of one of their likes turning into a match. That's a match with 1 out of every 40 likes! Not the most encouraging success rate.


Have no fear -- just because most of your time spent on the app is unproductive, doesn't mean it isn't still worth it. Remember, you're just trying to meet that one special lady, so all the time spent working towards that goal is theoretically worth it. It's also good to remember that women like a guy with thick skin, so you might not be ready to date if you take things personally when using a dating app.


Pourcentage guy less than one match a day on Happn in 2024


The percentage of men that have less than a match per day is 52%.


Pourcentage of male users with less than one match a week on Happn in 2024


The percentage of men that have less than a match per week is 13%. That might sound like a low number, but can you actually imagine meeting somebody new and important to you once a week for a whole year? That would be too much! Encounters with interesting and attractive people are special because they are rare.

The takeaway from all this is that patience is rewarded. Though these apps behave a lot like video games, you're not going to get the same responsiveness as from a video game. Just be patient and remember that it's real people on the other side of the screen.



Happn statistics for girls

girsl on happn in 2024


As expected, the success rate for girls is much more favorable. They get one match out of every two likes they give, or a 45% ratio of matches to likes.


What gives? Why do girls have it so much easier? Hold it right there. It's not necessarily easier -- in fact it may be harder. A girl can never truly relax when trying to find the right guy. It can be mentally and emotionally exhausting to believe you've found the right guy, only to see him do all the things he said he never would. It's like getting a hundred notifications a day from people who are more likely to lie to you than tell the truth.


The takeaway for men and women is the same: dating requires a lot of patience and communication. But it really does pay off.



Happn statistics male vs female

Now that we know how many likes turn into matches... how many swipes turn into likes? Let's take a look at how selective men and women are. When looking at the swipe statistics for males vs. females, some of the numbers might not be all that surprising!


Pass guy on Happn in 2024


As expected, men are hungrier for attention from the opposite sex. They like, on average, one out of every three profiles they come across on the app.


Pass female on Happn in 2024


Women are much less likely to be convinced; they like, on average, only one out of every sixteen profiles on Happn.

Ready to ditch the dating overwhelm? Relax, we've got you covered. it just takes 2 min to begin!


Thanks to our AI trained on 10,000+ pictures rated by dating experts, you will be able to access personalized feedback and tips to boost your dating profile for good.


Discover which pictures work best and why. Take control of your dating life today!

FAQ

FAQ

Lost?

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What is the success rate of men on Happn?

Men have a match/swipe ratio of 3%.


What it is the success rate of women on Happn?

Women have a match/swipe ratio of 35%.


What is the average number of matches per day for a man on Happn?

A man has about 0.6 matches per day.


How many matches per day does the average girl have on Happn?

A girl has about 5 matches per day.


How many Happn users are there?

There were 100 million users on Happn in 2024.


How old is the average Happn user?

26 years old is the average age on Happn.


How many people pay on Happn?

This information is, unfortunately, unavailable.


What is the percentage of males on Happn?

66% of Happn's users are men.


Where is Happn the most used?

France and Brazil are where Happn is most used.

Did you know that most of our users were unaware of the exponential increase of matches by improving their profiles?


After receiving their profile AI score, they noticed a significant difference in their swiping game.


Let us provide you with actionable feedback and help you stay ahead in the dating game.

References

References

How prone is your profile to matches?

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« Les sites et applications de rencontres en ligne en France ». Statista, https://fr.statista.com/etude/34595/les-sites-de-rencontres-en-france-dossier-statista/.

Match-Group-Business-Overview-May-2023_vF.pdf

Roast Data Set of 1200 profiles

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Conclusion

So there you have it -- now you have a little more knowledge about how the Happn app works so you can use it to get matched up with someone special. Who knows, maybe you've already crossed paths with them in real life? Get on the app to find out!

Before you leave, how about finding out how ROAST increases your matches by 10x?


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Ben ROAST

Ben Bailey

Ben is one of the best Dating Experts I've ever met and one of the few that cracked the algorithm of online dating. Every week, Ben is publishing new articles on ROAST, helping 20M+ of people to get more matches, dates, and find the one!

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